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Global Technology, Analytics and Data Leader IRI Partners With Better for You Media to Sponsor Battle of the Brands and Behind the Wrapper Programming

IRI Named Data Sponsor for Better for You Media Programming

CHICAGO and PHILADELPHIAFeb. 9, 2023 /PRNewswire/ — Better for You Media (BFY Media), a media network focusing on global wellness, health and food, announces it has partnered with Information Resources, Inc. (IRI), a world leader in technology, analytics and data, to be the official data sponsor of BFY Media’s web series Battle of the Brands and the how-it’s-made show “Behind the Wrapper,” set to air on a major streaming platform this year

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